Last updated: August 2019
HomeOpenly helps our users to make the opportunity of homeownership transparent, affordable, and an open experience.
HomeOpenly is an innovative and young Internet company that designs, builds, and maintains a series of online marketplace solutions with focus on home search, automated valuation modeling (AVM), home buyer's and seller's representation services, mortgage origination, refinance, home insurance, renovation, design, staging, home inspections, home security, moving, home maintenance, title, escrow, cash offer stand-in programs, home warranty, and other real estate products and services.
HomeOpenly actively utilizes Open Systems Design and Privacy by Design principles behind the unbiased information we provide and the value-added Open Marketplace™ that we maintain.
HomeOpenly is a 51% women-led, for-profit enterprise that advocates for 100% user experience with all our stakeholders.
In 2019, our patent-pending platform actively seeks Seed and Series A proposals from Venture funds and Accredited Investors to further advance this idea across the Internet as a value-added alternative to numerous referral fee networks.
Although financial and operating risks confronting early stage startups are significant, HomeOpenly offers Accredited Investors an undiluted equity and an effective development team. HomeOpenly is a mega-ROI opportunity because it organically helps to improve the entire homeownership experience in the United States.
Open systems deliver the best experience by design, and with this principle, HomeOpenly appeals to US consumers to help manage $31 Trillion in real estate assets. We have no interest in capping our addressable market to $72 Billion spent on residential real estate commissions each year. This fact makes HomeOpenly an Internet company and we do not intend to become a real estate agent.
HomeOpenly is integrally bound by UX. In a Big Five technology ecosystem, we aim to grow into the sixth, value-added Internet channel, as an open, privacy-driven, consumer-focused, and a women-led enterprise.
For more information please contact us directly or visit
US housing market now reaches almost 6,000,000 properties sold each year.
This is about $1.4 Trillion per year in residential real estate sales, based on median price estimates.
Keep this number in mind, each year, $72 Billion is spent in closing commission fees based on "standard" real estate commission rates.
HomeOpenly actively develops a competitive platform in an effort to save US consumers anywhere from $10-$15 Billion in closing costs annually, once fully implemented.
Further, HomeOpenly is the first real estate platform to completely exclude unnecessary referral fees from the real estate search process.
As an Internet company, our goal is to increase user experience in lieu of select broker promotions and to maintain a truly unbiased real estate tool for local real estate representation.
Bias - the tendency to have an opinion, or view, that is often without considering evidence, as a result of systematic error introduced by selecting or encouraging one outcome over others. HomeOpenly is the only real estate start-up on the market in 2019 designed to provide unbiased results for all our users. Any real estate platform that operates on referral fees, by default, runs a 100% certainty output with biased information.
The core principle of the Internet is its ability to provide the best information available because it is relatively inexpensive to do so. The real estate market is one of the worst offenders of this basic rule due to its conservative tendencies. The Internet broker referral revenues encourage this market behavior and, inadvertently, Buyers and Sellers pay for it with a sizeable increase in closing costs. Referral fees are a major problem in real estate.
Since April 2017 HomeOpenly has been actively working to change the existing model into a working Internet platform designed from the ground up to operate under a 0% referral fee structure. The process isn't easy, but it is worth the effort because this platform conforms to the idea of an open Internet as well as to the legal real estate principles across the United States. While our competition works to charge referral fees for leads, HomeOpenly continues its work on an independent OPEN marketplace for real estate representation search.
Our search results now include major metropolitan areas with tens of Millions of properties live for our users, all of which are designed to bring the best local real estate representation information to Buyers and Sellers and gives local real estate agents an opportunity to compete without referral fees or other mandated costs. Same exact agents that can advertise independently at HomeOpenly, must pay 30% referral fees to Redfin®, and similar rates to other middle-man brokers such as UpNest® and HomeLight®. On the other hand, HomeOpenly offsets full savings benefits toward real estate consumers and independent real estate agents.
Real estate market is as diverse as its participants. No real estate agent is able to offer the same service and/or pricing "standard" as another; this is why HomeOpenly supports competitive agencies that want to work with their clients on better terms. Our users freely compare local results and decide on the service that is best for them. This principle always delivers consumers with genuine value first, and opens massive housing market verticals for sustainable revenue-generation channels.
Looking forward into the next three to five years, HomeOpenly has a solid Business Plan to continue development with a growth in its user base, agency database, search quality and coverage in rural areas. As we continue to grow our platform, HomeOpenly disrupts the referral fee model with superior service to agents and consumers shopping for representation online. As the service continues to generate direct leads for our opt-in agencies, our users benefit with lower costs of home-ownership and better real estate representation choices.
At the same time, our Internet traffic grows and, because the real value is provided, our user base is organically sustainable over the long term. Tens of Billions in actionable savings across the United States, excellent UX, Open Systems Design, and Privacy by Design is why all our users help us to improve the homeownership experience.
We really appreciate your time, feedback and interest.
HomeOpenly, Inc. Co-founders