Compare NAEBA and Homie

For Sellers

Not Applicable
0
No Rates
NAEBA Referral Service, Inc. does not provide real estate referrals for sellers.

For Sellers

Listing Rate
$1,500
Flat Fee
Minimum commissions and other terms may apply. Buyer's Agent Commission (2.5%-3%) is not included, but sellers may be able to negotiate this as well. The flat listing fee is paid $199 in advance, plus $1,299 at closing.

For Buyers

Referred Agents
25%-40%
Referral Fee
NAEBA Referral Service, Inc. does not provide real estate services to home buyers. Instead, this company matches consumers with various real estate agents in exchange for an estimated 25%-40% referral fee. NAEBA Referral Service, Inc. results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 25%-40% of their commission back to NAEBA.

For Buyers

Buyer’s Savings
$5,000
Flat Refund
When Homie represents buyers, it contributes $5,000 from its total Buyer's Agent Commission (2.5%-3%) as a way to financially compete for a buyer’s business. Home buyers do not pay any taxes on the amount, the refund amount is always tax-free.
Question: What is the difference between NAEBA and Homie?
Answer: NAEBA is a referral fee network that enables broker-to-broker collusion with use of blanket referral agreements while Homie is a full-service real estate agent that offers savings to homebuyers and home sellers
Compare NAEBA and Homie for home buying and selling. HomeOpenly is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 17 February 2019
Last updated: 25 April 2021

Buying and Selling with NAEBA

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

NAEBA is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


NAEBA claims that it is a professional organization of real estate buyer agents and buyer brokers who only represent home buyers, designed with consumers in mind, but this is not true.

NAEBA is an intricate web of For-Profit (Business) Corporations and brokerages designed to collect referral fees from all transactions it originates. NAEBA Referral Service, Inc. provides referrals to brokers for an undisclosed fee, it does not represent consumers.

NAEBA Pricing

NAEBA revenue comes from referral fees, dues, and sale of user information to real estate brokers.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

NAEBA Editor's Review:

National Association of Exclusive Buyer Agents (NAEBA) operates as a Non-Profit corporation. Further, NAEBA Referral Service, Inc. is a 100% NAEBA-owned Domestic For-Profit (Business) Corporation in Arizona No 19566663 operating under a separate Tax ID with Gea Elika as its Director and Kenneth Reid as President. NAEBA Referral Service, Inc. operates a for-profit brokerage called Buyer's Broker of Arizona working under a License Number CO656331000 with a designated real estate broker Kenneth Reid. Why such a complicated web of companies?

NAEBA claims that it is a professional organization of real estate buyer agents and buyer brokers who only represent home buyers, designed to educate consumers.

In reality, NAEBA is an intricate web of For-Profit (Business) Corporations and brokerages designed to collect referral fees from all transactions it originates.

NAEBA Referral Service, Inc. provides referrals to brokers for an undisclosed fee, most likely set anywhere between 25%-40% of the agent's entire commission.

In this process, NAEBA makes a few dozen referrals each year in exchange for a lucrative payout. In 2016 NAEBA Non-Profit brought in $522,261 in revenue; where membership dues account for only $24,583. In the same year Non-Profit claimed additional $431,010 in revenue, classified as a Miscellaneous, this amount comes directly from NAEBA Referral Service, Inc., where office expenses are further split 50/50 and salaries are billed by the hour for actual hours.

In 2016 NAEBA Non-profit Corporation spent 82% of its revenue, or $483,192 for salaries, employee benefits, and other expenses. It is unclear what additional revenue NAEBA Referral Service, Inc. keeps on its own books without an obligation to publically disclose full amount as a private For-Profit Corporation.

These financial incentives clearly point to the process of collecting referral fees as the primary reason for NAEBA operations.

NAEBA collects fees where "agents only pay if there are a match and the consumer purchases a property." There are a number of problems with this process and, eventually, consumers end up paying higher commissions when working with real estate agents that NAEBA recommends.

When consumers submit information to NAEBA, this information is simply sold to real estate agents who are willing to pay for it with 25%-40% share of their commission.

This fee makes it hardly a free service for anyone since referral fees are inevitably passed down to consumers. More importantly, NAEBA applies this pay-to-play bias towards all matching results, meaning, only real estate agents that have agreed to pay a referral fee are displayed in match results for consumers.

NAEBA further audits all transactions because it needs to find out how much money real estate agents receive in commissions, inevitably collecting private details of consumer’s agreement for home purchase or sale.

NAEBA plays fees down to consumers while it rigidly locks every participating real estate agent into a referral fee attached to the back-end of every contract. As a licensed real estate agent that doesn’t perform any real estate services, or takes any responsibility for the transaction, it is not entirely clear how this process works under the Business and Professions Code in Arizona.

Clearly, real estate agents only sign-up with NAEBA because the price of the referral fee can be easily incorporated into their client’s agreement by way of excessive commissions. NAEBA receives the lowest score because this service is clearly biased and it claims to provide the complete opposite of what it actually does. NAEBA claims to help buyers, but in reality, it only makes the home buying process more expensive with unnecessary fees.

The best proof of NAEBA's flawed model comes from that fact that it remains absolutely silent on the issue of Buyer's Rebates. Why? Simply because informing consumers about these actionable savings eats directly into NAEBA’s bottom line – if agents that NAEBA recommends beginning to offer consumers fair pricing and rebates, NAEBA would no longer be able to collect excessive referral fees as part of its business.

Buyers should avoid using NAEBA referral service and negotiate directly with real estate agents for a competitive representation, or use services that offer consumers a clearly-defined 0% referral fee structure.

Where does NAEBA operate?

NAEBA currently operates in select areas across United States.

Buying and Selling with Homie

Homie is a Utah-based broker, offers consumers flat fee listing savings and buyers refunds.

Homie Pricing

Homie offer listing savings ($199 advance, plus $1,299 at closing) and buyer’s refunds ($5,000 subtracted from Buyer’s Agent Commission) for select Utah properties.

Listing Services

  • MLS Listing
  • Zillow, Trulia, etc. Listing
  • Accept and Deliver All Offers and Counteroffers
  • Hold Open Houses
  • Professional Photography
  • Professional Floor Plans
  • Yard Signage Installation
  • Spare Key Lock-box Installation
  • Schedule Inspection Services
  • Schedule Private Showings
  • Closing Duties

Buyer's Agent Services

  • Find the Property
  • Accept and Deliver All Offers and Counteroffers
  • Recommend Other Professionals
  • Attend Inspection Services
  • Schedule Private Showings
  • Negotiate Needed Repairs
  • Closing Duties

Homie Editor's Review:

Homie is a consumer-focused real estate agent that successfully represents consumers across Utah and offers sizeable savings. Homie agents are salaried client-service focused employees who are not motivated by commissions.

Homie service includes posting home on the MLS and MLS Aggregator services, professional photos and 3D images in addition to all typical services offered by a traditional real estate agent. If a seller accepts an offer from a buyer represented by Homie, a $1,299 buyer transaction fee is added, instead of the full buyer agent commission (2.5%-3%) amount advertised on the MLS.

Homie claims that Homie-to-Homie incentive favorably lowers overall transaction costs, but it also requires the buyer to accept the potential downside of dual representation.

For buyers, a flat $5,000 buyer’s refund savings may not work as well for higher-priced properties. For example, if there a 50% buyer’s refund offered by another local agent, the amount can reach $15,000 for a home valued at 1,000,000 USD; in this case, $5,000 is only third of the amount a buyer can potentially receive compared to a 50% refund savings. Still, $5,000 buyer’s refund offered by Homie is a substantial amount that results in legitimate savings to buyers.

Overall Homie offers an excellent proposition to Buyers and Sellers alike.

Where does Homie operate?

Homie currently operates in select areas across Utah, Arizona.