Compare Open Listings and Zillow Offers

For Sellers

Not Applicable
0
No Rates
Open Listings does not offer listing services to consumers.

For Sellers

Cash Offers
15%-20%
Home Equity
Zillow Offers does not provide real estate listing representation. Instead, the company buys homes directly, repairs and resells them to consumers or companies that rent them to tenants. Zillow Offers typically makes an offer equal to estimated 80%-85% of home value accounting for fees and any cost of the repairs and resale.

For Buyers

Buyer’s Savings
50%
Commission Rebate
When Open Listings represents buyers, it contributes 50% of its total Buyer's Agent Commission (2.5%-3%) as a way to financially compete for buyer’s business. Home buyers do not pay any taxes on the amount, the refund amount is always tax-free.

For Buyers

Not Applicable
0
No Rates
Zillow Offers does not provide real estate services to home buyers. Zillow Offers does resell some of the homes it buys on the open market, just like any other real estate investor aiming for the highest return on investment.
Question: What is the difference between Open Listings and Zillow Offers?
Answer: Open Listings is a buyer’s real estate agent and a referral fee network while Zillow Offers is a direct home cash buyer that buys select homes off-market with cash offers and resells them at a profit to homebuyers
Compare Open Listings and Zillow Offers for home buying and selling. HomeOpenly is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 17 February 2019
Last updated: 25 April 2021

Buying and Selling with Open Listings

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

Open Listings is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


A multi-state broker rebates buyer part of the commission it receives. In some cases, Open Listings acts as an Internet referral service where it sets rebates for independent real estate brokers that do not work for Open Listings directly.

Open Listings Pricing

Open Listings offers home buyers a 50% commission rebate. Open Listings also requires a $5,000 minimum commission. Minimum commission requirement negates refund for homes priced under 150,000 USD.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • Find the Property
  • Accept and Deliver All Offers and Counteroffers
  • Recommend Other Professionals
  • Attend Inspection Services
  • Schedule Private Showings
  • Negotiate Needed Repairs
  • Closing Duties

Open Listings Editor's Review:

In some cases, Open Listings represents clients directly. However, Open Listings Referral Network (Partner Agents) is a referral process that connects buyers with third-party real estate agents in exchange for an undisclosed commission split or a referral fee.

A Partner Agent who is employed by, or works with their own brokerage gets referred by Open Listings at their own discretion, as a blind match. Open Listings keeps referral fee amount hidden and does not disclose the split amount it receives from real estate agents who operate under their own license – this practice is highly deceptive and is designed to deceive consumers into thinking that Open Listings is the brokerage they are actually working with.

By engaging with Open Listings consumers authorize them to share personal information and home search history with any Partner Agent, regardless if a consumer wants to work with an Open Listings agent directly.

When shopping for a Real Estate Agent, the price alone is not as important as being able to make an informed choice about representation. Open Listings Referral Network is a poor choice for Real Estate Agents and consumers due to lack of transparency.

Open Listings’ operations as a referral network result in an inefficiency known as reverse competition and possible price fixing. Such practice may result in a lower quality of service or higher commissions.

Once Open Listings refers a customer to a Partner Agent, that agent, not Open Listings, represents the customer from the initial meeting through closing. Open Listings dictates that Partner Agent rebates 50% of their commission in order to receive a referral, while Open Listings takes a commission cut after the transaction is complete.

In the United States, all independent brokerage fees are always negotiable and each real estate agent establishes its own policy for a fee structure, amount of commissions, and issuing rebates to consumers.

Price fixing is prohibited by antitrust legislation. To fix, control, recommend, suggest or maintain commission rates, rebates, and fees for other agents' services is an improper practice.

Open Listings does not represent home sellers, but the company was acquired in 2018 by a direct home cash buyer: Opendoor.

Opendoor does not represent home sellers either, it is a real estate investor who buys homes from consumers and resells them at a profit; this practice is known as house-flipping.

When working with Open Listings, consumers may be pressured to use Opendoor by their Open Listings real estate agent. There is absolutely no requirement for anyone using Open Listings when buying a home to sell their home to an Opendoor.

As buyer’s agent Open Listings’ job is to represent consumers when making a purchase of a new home, it should not advise consumers on their existing home listing, unless a separate listing agreement exists.

Real estate agents are required by law to place their client’s interest before their own. Consumers are encouraged to read our full review for Opendoor before using the house-flipping service.

Where does Open Listings operate?

Open Listings currently operates in select areas across California, Washington, Texas, and Illinois..

Buying and Selling with Zillow Offers

Zillow Offers is a real estate investor and an agent referral network that operates across highly specific locations. Where available Zillow Offers mainly focuses on homogenous homes. In determining the offer, Zillow Offers discounts from the estimated retail value after home is fully renovated.

Zillow Offers Pricing

Zillow Offers is almost entirely built to sell consumer’s data to Premier Broker and Premier Agent participating agents. Zillow also makes money with a difference between buying and selling homes, although only about 1% of all requests end up in successful Zillow Offer.

With these few actual buying transactions each year, Zillow makes money with value appreciation between what Zillow Offers buys and seller each home for. Sellers can expect to receive 80%-85% of their home value from this type of sale after any fees, cost of the minor repairs, and resale.

Zillow Offers further looks to push consumers to use its own mortgage company.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Zillow Offers Editor's Review:

Skip the hassle, it is only 1% likely that sellers will accept an offer from Zillow Offers. Instead, Zillow will try to convert seller's request into a lead, sold to random Premier Agent.

Zillow Offers is a classic bait-and-switch sales model. First, consumers are "baited" by Zillow’s magical all-in-one home offer opportunity, but out of tens of thousands requests only a few dozen homes are actually sold to Zillow. Instead, Zillow’s business model aggressively converts consumer requests into seller leads. The interesting thing about this scheme is that Zillow is blatantly open about it.

Here are some excerpts from Zillow Offers website:
  • "Initial data from Zillow Offers indicates that of sellers who request a Zillow Offer, the vast majority end up using an agent."
  • "Zillow Group does not guarantee that it will make an offer or that any offer made will provide the best terms available or will result in the greatest net proceeds to you."
  • "If you do not accept our offer, we can refer you to one of our local partner agents who advertises on Zillow."

Zillow Offers suffers from terrible privacy policy. From one side Zillow states to consumers that "we do not share your contact information unless you request to be connected with an agent or a mortgage lender," and on another section directed at brokers it states that "if a seller is not yet working with an agent and they decline Zillow’s offer, Zillow will work to immediately connect them with a local partner brokerage and agent."

Here is how one of these Premier Brokers describes the process:
  • "We receive listing and buyer referrals directly from Zillow's Premier Broker concierge services. These leads have been scrubbed and vetted before they are directly handed off to you."Source: Sonoma County RE/MAX Marketplace, Zillow Premier Broker participant.

Zillow Offers will buy a home at a price that is below market value due to necessary repairs, renovation, and other factors. After Zillow Offers buys the home, it renovates and resells it for a profit to other buyers or companies that rent homes to qualified tenants. With low offer price, comes a convenience of an all-cash closing when selling a home. Zillow Offers claims to provide convenience, speed, and certainty of a fast sale.

Dubbed as an iBuyer, Zillow Offers makes an offer on a house within days, but this offer is highly conditional. Each offer Zillow Offers makes is just an estimate until it makes a home inspection. At the inspection, Zillow Offers will often find reasons to lower its original offer when it finds items that need repair or if it has made a mistake in its original valuation. When the company is unable to make an offer, it simply redirects consumers to a random real estate agent in exchange for an undisclosed fee. Zillow Offers only makes offers for select homes in select regions.

The main disadvantage of using Zillow Offers is high losses in homeowners’ equity, this is beside the fact that the program is designed to collect and sell user data instead of actually buying homes.

As any real estate investor, Zillow Offers is susceptible to losing money in any given transaction. This model is susceptible to a number of risk factors, high operational costs and a continued need for higher-than-average Return on Investment (ROI) with each flip. Zillow Offers is not legally bound to represent consumers, its main legal obligation is to its shareholders.

Zillow Offers’s fast transaction and easy move-out experience typically come at an extremely high price because this model incurs “double” transaction costs during the purchase, holding period, rehab work and final sale that includes real estate agent fees.

Zillow Offers pays real estate agent commissions like any other buyer and seller of real estate, so these costs must be accounted for in the company’s fee structure. Moreover, because most homes in the United States are financed, homeowners own only partial net equity in their home. Banks receive the same amount of the remaining mortgage sum regardless of how any given home is sold, whereas only homeowners’ net equity is lost in transaction fees paid to Zillow Offers.

Typically Zillow Offers uses the following factors when determining the offer: existing condition of the home including repairs needed, time it will take to finish needed repairs, value of a home compared to other comparable homes in the area, real estate commission required to resell, costs associated with maintaining a home during repairs, including taxes, payments, insurance, utilities and homeowner dues.

Where does Zillow Offers operate?

Zillow Offers currently operates in select areas across Raleigh, Charlotte, Phoenix, Denver, Atlanta, and Las Vegas.