REX Real Estate is a consumer-focused real estate agent that, unfortunately, claims a lot more than what it actionably delivers. REX Real Estate service includes posting home on its own web site and MLS Aggregator services, professional photos and 3D images in addition to all typical services offered by a traditional real estate agent.
The key disadvantage of using REX Real Estate is that it does not use MLS to advertise a listing property to other brokers. Any buyer who is represented by their own agent must pay a buyer’s agent fees out-of-pocket. This proposition gives REX larger control of how company’s listing data is distributed and an excuse to claim additional savings against 6% commission, but the seller pays the real price with a highly limited pool of self-represented buyers.
The company claims that it saves the seller a Buyer’s Agent Commission, but this amount is typically defined by the seller and it is never mandatory. In reality, REX Real Estate actionably offers 1% in listing savings compared to a “traditional” listing rate of 3%.
REX Real Estate further misrepresents volume of total savings when it claims that other agents that use “antiquated MLS and is set up like a traditional agency, can’t get away from the 3% buy-side commission.” This is false. There are agents who choose to waive or drastically reduce this fee if the buyer is self-represented and this amount if not set in stone. The only reason 2.5% - 3% buy-side commission is often recommended by other real estate agents is because it significantly increases listing exposure to potential buyers.
When comparing listing rates, Buyer’s Agent Commission amount is irrelevant and should never be used to “prop-up” the appeal of a competitive listing rate. This systematic misinformation is quite damaging to consumers who may not be aware of drawbacks associated with not offering the buy-side commission.
Further, REX Real Estate operates alongside many highly competitive real estate agents that offer consumers much better savings, such as flat fees - when the company claims it offers the lowest fee, this is simply not true. When working with other agents, REX Real Estate hypocritically receives Buyer’s Agent Commission from other listing agents when it represents buyers; REX Real Estate refunds 50% of that amount back to the buyer, as a tax-free commission refund.
We find that REX Real Estate offers nothing new over most any real estate agent, it simply games a few pieces of the existing process in an effort to claim that it has a found a way to replace an outdated MLS.
A well-defined MLS Aggregation process is actually very helpful to consumers because this information, now widely available online, helps people find and shop for homes easily. The real problems in the real estate process are excessive fees and hidden kickbacks between agents and referral fee networks.
Despite the fact that REX Real Estate is a model that offers listing savings to sellers, it receives an average score due to the misleading advertising policy and lack of home exposure to the MLS. REX Real Estate is still a great option for buyers due to 50% buyer’s refund.