Compare Properly and Redfin

For Sellers

Listing Rate
$5,000
Flat Fee
Minimum commissions and other terms may apply. Buyer's Agent Commission (2.5%-3%) is not included, but you may be able to negotiate this as well.

For Sellers

Listing Rate
1%
Commission
Minimum commissions and other terms may apply. Buyer's Agent Commission (2.5%-3%) is not included, but you may be able to negotiate this as well. Redfin charges 1% Listing Commission only when working with a Redfin Agent in approximately 60% of all transactions originated.

For Sellers

Partner Agents
25%-30%
Referral Fee
Redfin Partner Agents do not work for Redfin. Instead, Redfin matches consumers with various real estate agents in exchange for 25%-30% referral fees. Such results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay cut of their commission. Redfin Partner Agent is used by the company in approximately 40% of all transactions originated. Redfin cannot offer listing savings for Partner Agents, because such action constitutes an illegal price fixing. By using Partner Agents consumers only subject themselves to added fees, not savings!

For Sellers

Concierge Listing
2%
Commission
Minimum commissions and other terms may apply. Buyer's Agent Commission (2.5%-3%) is not included, but you may be able to negotiate this as well. Concierge Listing program is highly limited in availability.

For Buyers

Not Applicable
0
No Rates
Properly is able to represent buyers, but it does not publically advertise services for buyers.

For Buyers

Buyer's Savings
+/- 21%
Commission Rebate
When you work with Redfin to represent you, it contributes +/-21% of its total commission to you and your closing costs as a way to financially compete for your business. Rebates are only available where allowed by local State law. Home Buyers do not pay any taxes on the amount, the refund amount is always tax-free.

For Buyers

Partner Agents
25%-30%
Referral Fee
Redfin Partner Agents do not work for Redfin. Instead, Redfin matches consumers with various real estate agents in exchange for 25%-30% referral fees. Such results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay cut of their commission. Redfin Partner Agent is used by the company in approximately 40% of all transactions originated. Redfin cannot offer rebates for using Partner Agents, because such action constitutes an illegal price fixing. By using Partner Agents consumers only subject themselves to added fees, not savings!
Question: What is the difference between Properly and Redfin?
Answer: Properly is a listing real estate agent that offers savings to home sellers while Redfin is a full-service real estate agent and a referral fee network
Compare Properly and Redfin for home buying and selling. HomeOpenly is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 17 February 2019
Last updated: 25 April 2021

Buying and Selling with Properly

Properly is an Atlanta-based savings broker, offers consumers listing savings for select areas.

Properly Pricing

Offers savings to sellers (5,000 USD flat listing fee). Does not advertise buyer’s refunds.

Listing Services

  • MLS Listing
  • Zillow, Trulia, etc. Listing
  • Accept and Deliver All Offers and Counteroffers
  • Hold Open Houses
  • Professional Photography
  • Professional Floor Plans
  • Yard Signage Installation
  • Spare Key Lock-box Installation
  • Schedule Inspection Services
  • Schedule Private Showings
  • Closing Duties

Buyer's Agent Services

  • Find the Property
  • Accept and Deliver All Offers and Counteroffers
  • Recommend Other Professionals
  • Attend Inspection Services
  • Schedule Private Showings
  • Negotiate Needed Repairs
  • Closing Duties

Properly Editor's Review:

Properly is a consumer-focused real estate agent that successfully represents consumers across Atlanta, Georgia and offers sizeable savings. Properly Agents are salaried client-service focused employees who are not motivated by commissions.

Properly service includes posting home on the MLS and MLS Aggregator services, professional photos and 3D images in addition to all typical services offered by a traditional real estate agent.

Properly claims that consumers experience listing time less than half of the market average.

Overall, Properly offers an excellent proposition to sellers, but the company does not openly advertise any savings to buyers.

Where does Properly operate?

Properly currently operates in select areas across Atlanta, Georgia.

Buying and Selling with Redfin

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

Redfin is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


A multi-state broker, a full-service company rebates buyer's part of the commission it receives, where allowed, and provides listing savings to sellers. In some cases, this company acts as an Internet referral fee network where it is unable to provide real estate services.

Redfin Pricing

Redfin offers listing savings to sellers (1% to 1.5% listing fee) and commission refunds to buyers where allowed by State law (21% rebate approximate.). Redfin works with about 3,100 Partner Agents in regions where it has no direct representation in exchange for a 30% referral fees.

Listing Services

  • MLS Listing
  • Zillow, Trulia, etc. Listing
  • Accept and Deliver All Offers and Counteroffers
  • Hold Open Houses
  • Professional Photography
  • Professional Floor Plans
  • Yard Signage Installation
  • Spare Key Lock-box Installation
  • Schedule Inspection Services
  • Schedule Private Showings
  • Closing Duties
  • Home Cleaning (Optional)
  • Home Painting (Optional)
  • Home Staging (Optional)
  • Landscaping (Optional)

Buyer's Agent Services

  • Find the Property
  • Accept and Deliver All Offers and Counteroffers
  • Recommend Other Professionals
  • Attend Inspection Services
  • Schedule Private Showings
  • Negotiate Needed Repairs
  • Closing Duties

Redfin Editor's Review:

Redfin is one of the largest real estate agents in the United States that offers service of a traditional agent with a competitive commission. It is important to separate Redfin services into three distinct categories: a real estate agent, a referral network and a direct cash buyer.

This review is focused on its operations as a real estate agent and a referral network. RedfinNow is further segregated into its own category because it operates as an investor and not a professional agent service model built to represent consumers.

Redfin went public in 2017 with an IPO that has raised $138 million and have thus saved consumers millions in commissions over typical rates offered by traditional real estate brokers. However, Redfin’s operations as a referral network result in an inefficiency known as reverse competition and possible price fixing. Such practice may result in lower quality of service and higher commissions due to added fees.

Agent Listings
Redfin Agents are salaried employees who are also paid bonuses based on client feedback and are not motivated by commissions. Redfin Agent Listing includes posting home on the MLS and MLS Aggregator services, professional photos, 3D tour and all typical services offered by a traditional real estate agent. Redfin gives sellers access to a well-designed dashboard to track buyers viewing your home and other communication features.

Redfin Partner Program
Redfin partner agents
Credit: Redfin Partner Referral Program via Redfin Partner Agents

Where Redfin cannot directly serve consumers, the company relies on a referral network of approximately 3,100 independent agents at other brokerages. Approximately 40% of all real estate transactions originated by Redfin are executed by this referral network.

Referral agents pay 30% of their commission back to Redfin when they close a transaction. Once Redfin refers a customer to a Partner Agent, that agent, not Redfin, represents the customer from the initial meeting through closing. In the past, Redfin had actively dictated that Partner Agent commission listing rates are set at 1.5%, or that Partner Agents issue rebates set at 15% to buyers (15% went to Redfin as a kickback.) Redfin has since revised this policy because it violates antitrust law.

In the United States, all independent brokerage fees are always negotiable and each real estate agent establishes its own policy for a fee structure, amount of commissions, and the sharing of any listing commissions.

Price fixing is prohibited by antitrust legislation. To fix, control, recommend, suggest or maintain commission rates or fees for other agents' services is an improper practice. Redfin Corporation has recently stopped such blatant price fixing strategy, where a statement on the company’s website now reads: "Since Partner Agents aren't employed by Redfin, we can't guarantee our 1%–1.5% listing fee or offer a Redfin Refund for customers who work with a Partner Agent." This statement means not only that Redfin "can't guarantee" these savings, but also that consumers shouldn't expect to receive savings from a Partner Agent.

Redfin still heavily engages in market-allocation and consumer brokering practices in their efforts to earn referral fees, instead of actually providing representation services. In 2019 Redfin has made a massive move by allowing with RE/MAX brokerage to participate as Partner Agents, where consumers are "sold as leads" to RE/MAX brokers for 25% cut of their commission.

Consumers a highly likely to overpay for listing commissions and receive little or no refund using Redfin Partner Program, when buying or selling a home, because the added 30% referral fee makes it impossible for Partner Agents to negotiate a fair market rate.

By utilizing Partner Agents, consumers are not just getting nothing, but are being subjected to thousands and sometimes tens of thousands in useless fees paid for the privilege of getting connected to a random agent.

Redfin Partner Program is one of the worst consumer brokering programs in the market because it implies that consumers will get a lower listing rate, or a refund from the Partner Agent shown on the Redfin website, but due to price fixing antitrust law this is not true.

By negotiating with an agent directly, or using HomeOpenly Open Marketplace, consumers are able to receive such savings, because HomeOpenly has a 0% referral fees structure and we are legally able to advertise rates for thousands of independent agents who offer all sorts of independently set savings – refunds, listing rates, or flat fees.

In fact, any real estate agent who uses Redfin Partner Program is able to freely advertise their services, refunds and/or listing rates on HomeOpenly and bypass excessive referral fees set by Redfin, saving consumers 30% in referral fees. Consumers should absolutely avoid using Redfin Partner Program agents.

Concierge Service
In November 2017 Redfin has launched a program called Concierge Service in select areas that offer home sellers added benefits of coordinating, supervising and paying for services such as deep cleaning, painting, staging, and landscaping in exchange for a 2% listing fee.

Where does Redfin operate?

Redfin currently operates in select areas across Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Indianapolis, Las Vegas, Los Angeles, Orange County, Phoenix, Portland, Sacramento, San Diego, San Francisco, Seattle, St. Louis, Richmond, Washington, D.C., Philadelphia, Pittsburgh, Cleveland, and New Jersey..