Compare REX Real Estate and UpNest

For Sellers

Listing Rate
2%
Commission
Minimum commissions and other terms may apply. Buyer's Agent Commission (2.5%-3%) is not included, because REX does not offer a split option to buyer’s agents. If a buyer approaches the seller’s listing with a buyer’s agent, the buyer will be responsible for Buyer's Agent Commission amount out-of-pocket.

For Sellers

Referred Agents
30%
Referral Fee
UpNest does not provide real estate services to home sellers. Instead, this company matches consumers with various real estate agents in exchange for a 30% referral fee. UpNest results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 30% of their commission to UpNest.

For Buyers

Buyer’s Savings
50%
Commission Rebate
When REX Real Estate represents home buyers, it contributes 50% of its Buyer's Agent Commission (2.5%-3%) to the buyer as a way to financially compete for a buyer’s business. Home buyers do not pay any taxes on the amount, the refund amount is always tax-free.

For Buyers

Referred Agents
30%
Referral Fee
UpNest does not provide real estate services to home buyers. Instead, this company matches consumers with various real estate agents in exchange for a 30% referral fee. UpNest results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 30% of their commission to UpNest.
Question: What is the difference between REX Real Estate and UpNest?
Answer: REX Real Estate is a full-service real estate agent that offers savings to homebuyers and home sellers while UpNest is a referral fee network that enables broker-to-broker collusion with use of blanket referral agreements
Compare REX Real Estate and UpNest for home buying and selling. HomeOpenly is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 17 February 2019
Last updated: 25 April 2021

Buying and Selling with REX Real Estate

REX Real Estate is a California, Texas, Colorado, New Jersey, and New York real estate listing agent, offers consumers listing savings and buyer’s rebates for select areas. REX Real Estate does not offer Buyer's Agent Commission (2.5%-3%) split to buyer’s agents and does not list seller’s homes on the MLS.

MLS-less REX significantly lowers home's exposure to buyers working with their own agent and misrepresents many advantages of using MLS to sellers.

Further, REX Real Estate claims to save buyer's agent fee amount, but in reality, Buyer's Agent Commission is always defined by the seller and it is up to the seller how much she is willing to offer buyer's agent, not REX.

The listing rate of 2%, that the company offers, must be compared to a "traditional" listing fee of 3%. In this comparison, REX Real Estate listing savings are only 1% less than a "traditional" listing commission.

REX Real Estate Pricing

REX Real Estate offers savings to sellers with a commission set at 2%, and buyers a 50% commission rebate.

Listing Services

  • MLS Listing
  • Zillow, Trulia, etc. Listing
  • Accept and Deliver All Offers and Counteroffers
  • Hold Open Houses
  • Professional Photography
  • Professional Floor Plans
  • Yard Signage Installation
  • Spare Key Lock-box Installation
  • Schedule Inspection Services
  • Schedule Private Showings
  • Closing Duties

Buyer's Agent Services

  • Find the Property
  • Accept and Deliver All Offers and Counteroffers
  • Recommend Other Professionals
  • Attend Inspection Services
  • Schedule Private Showings
  • Negotiate Needed Repairs
  • Closing Duties

REX Real Estate Editor's Review:

REX Real Estate is a consumer-focused real estate agent that, unfortunately, claims a lot more than what it actionably delivers. REX Real Estate service includes posting home on its own web site and MLS Aggregator services, professional photos and 3D images in addition to all typical services offered by a traditional real estate agent.

The key disadvantage of using REX Real Estate is that it does not use MLS to advertise a listing property to other brokers. Any buyer who is represented by their own agent must pay a buyer’s agent fees out-of-pocket. This proposition gives REX larger control of how company’s listing data is distributed and an excuse to claim additional savings against 6% commission, but the seller pays the real price with a highly limited pool of self-represented buyers.

The company claims that it saves the seller a Buyer’s Agent Commission, but this amount is typically defined by the seller and it is never mandatory. In reality, REX Real Estate actionably offers 1% in listing savings compared to a “traditional” listing rate of 3%.

REX Real Estate further misrepresents volume of total savings when it claims that other agents that use “antiquated MLS and is set up like a traditional agency, can’t get away from the 3% buy-side commission.” This is false. There are agents who choose to waive or drastically reduce this fee if the buyer is self-represented and this amount if not set in stone. The only reason 2.5% - 3% buy-side commission is often recommended by other real estate agents is because it significantly increases listing exposure to potential buyers.

When comparing listing rates, Buyer’s Agent Commission amount is irrelevant and should never be used to “prop-up” the appeal of a competitive listing rate. This systematic misinformation is quite damaging to consumers who may not be aware of drawbacks associated with not offering the buy-side commission.

Further, REX Real Estate operates alongside many highly competitive real estate agents that offer consumers much better savings, such as flat fees - when the company claims it offers the lowest fee, this is simply not true. When working with other agents, REX Real Estate hypocritically receives Buyer’s Agent Commission from other listing agents when it represents buyers; REX Real Estate refunds 50% of that amount back to the buyer, as a tax-free commission refund.

We find that REX Real Estate offers nothing new over most any real estate agent, it simply games a few pieces of the existing process in an effort to claim that it has a found a way to replace an outdated MLS.

A well-defined MLS Aggregation process is actually very helpful to consumers because this information, now widely available online, helps people find and shop for homes easily. The real problems in the real estate process are excessive fees and hidden kickbacks between agents and referral fee networks.

Despite the fact that REX Real Estate is a model that offers listing savings to sellers, it receives an average score due to the misleading advertising policy and lack of home exposure to the MLS. REX Real Estate is still a great option for buyers due to 50% buyer’s refund.

Where does REX Real Estate operate?

REX Real Estate currently operates in select areas across California, Texas, Colorado, New Jersey, and New York.

Buying and Selling with UpNest

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

UpNest is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


UpNest works as a referral fee network that collects pricing and services data from a limited pool of Referred Agents and sends it to consumers as non-binding proposals. UpNest operates as a licensed real estate brokerage in California under BRE License # 01928572, but it does not produce any services that are typically offered by real estate agents and does not represent consumers when buying or selling real estate in any State.

When consumers submit information to UpNest, this information is simply sold to real estate agents who are willing to pay for it with a 30% share of their commission. If an Agent does not want to pay a referral fee, the consumer will not see any proposals from them using the UpNest platform.

UpNest claims to provide savings, but consumers are likely to overpay for their Referred Agent's commission due to added mandatory 30% referral fee.

UpNest Pricing

UpNest revenue comes from referral fees and sale of user data.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

UpNest Editor's Review:

UpNest is a referral fee network in business to collect fees for matching brokers with consumers. Referral fees are highly disadvantageous for real estate consumers because these are hidden and not negotiated. One of the major expenses for real estate consumers, when buying or selling a home, is real estate service fees and closing costs associated with the purchase, or sale.

Service fees and closing costs are, for the most part, a necessary expense. Real estate agents significantly help home buyers and sellers to navigate a complicated and competitive real estate process in exchange for a legitimate commission as a reward. Other closing fees usually include required services such as property appraisals, inspections, title insurance, etc. – all in some way help to legitimize the sale and to manage risk. There can be much said with regards to managing closing costs by choosing a motivated competitive agent who is willing to offer a buyer’s refund or a competitive listing rate.

On the other hand, while claiming it saves money to consumers, UpNest simply adds referral fees into already a fee-ridden process – consumers experience false and fabricated savings in this model. In economics, this process is known as reverse competition.

The platform works with a limited pool of Referral Agents willing to pay a very significant part of their commission to UpNest. This referral fee is back-loaded into Referred Agent's agreement, instead of being handed to the consumer directly. The consumer technically does not pay UpNest, but he/she ends up with a higher cost of commissions when working with their Referred Agent. UpNest is not a free platform, these fees are simply hidden.

Let's say a real estate consumer, James, wants to hire a buyer’s agent in one of the States that allow buyer's rebates when buying a median-priced home for $250,000. A local competitive buyer’s agent, Jill, offers James a 50% buyer's refund while helping him in this process. This is a typical refund Jill is able to organically negotiate with all her customers. The estimated commission refund, in this case, is $3,750 paid back to James from Jill in a form of buyer's refund, assuming a 3% Buyer’s Agent Commission.

On the other hand, James also receives non-binding proposals using UpNest platform from Referred Agents with a 30% referral fee attached to the back of every proposal. When James is faced with these types of proposals, results are quite different. Firmly assuming that the profit margins and service offerings remain the same for Jill and Referral Agents using UpNest, any possible buyer's refund offered by Referral Agents must be reduced to account for the UpNest referral fees. The referral fee in this scenario estimated at $1,125 due to UpNest from a Referral Agent. With the profit margin fixed, the estimated commission refund a Referral Agent may offer to James is now only $2,625.

James just effectively “paid” UpNest $1,125 for a service that is supposed to be “free”.

One reason the amount of savings may ever be matched by Referred Agents versus Jill's competitive savings is due to broker-to-broker pricing collusion - if Referral Agent is willing to reduce their fee beyond market rates to compensate UpNest out of their own pocket, which is highly unlikely and unreasonable to assume.

Because referral fees are pre-set between UpNest and Referral Agents in advance, the cost of the referral has to be eventually be paid by the real estate consumer.

The reason we give UpNest a low score is due to exigent fees and the way these fees are structured. UpNest plays down fees to consumers, it states directly that the service is 100% free, but then it rigidly locks every Referred Agent into an added cost. The vast majority of competitive agents refuse to play this game and UpNest simply steers consumers toward a limited pay-to-play network. As a licensed real estate agent that doesn't perform any real estate services, or takes any responsibility for the transaction, it's not entirely clear how this process works under the Business and Professions Code.

Should real estate agents distribute "bids" of other agents for a fee? If one to say that the 30% fee is indeed necessary, why not structure it as an actual service fee that is properly charged, instead of having to be back-loaded into Referral Agent's agreement? The answer is simple – if UpNest was to charge Agents for its service directly, no Agent would ever sign-up. Agents only sign-up with UpNest because the price of the referral fee can be easily incorporated into their client's agreement.

UpNest clearly doesn't provide any tangible value to the real estate consumers as a licensed real estate agent. UpNest further audits all transactions because it needs to find out how much money real estate agents receive in commissions, inevitably collecting private details of consumer’s agreement for home purchase or sale.

This effect is known as a “blind” match. Truly competitive agents who offer great savings to consumers can never use UpNest. For example, a highly competitive flat fee listing service has a set competitive price – they would never be able to pay 30% of this amount to a third-party. UpNest 30% referral fee only works is with services who are “silent” on their commission – if a client comes directly to an agent, one price is given, if a client uses UpNest, another price is in play. We strongly believe that real estate consumers looking to buy or sell a home should always use 0% referral fee platforms in order to avoid paying a higher cost in commissions.

By using UpNest, consumers further encourage pay-to-play referral fee bias to thrive in a broken real estate industry.

Where does UpNest operate?

UpNest currently operates in select areas across United States.