Compare Reali and NAEBA

For Sellers

Listing Rate
$950-$9,950
Flat Fee
Minimum commissions and other terms may apply. Buyer's Agent Commission (2.5%-3%) is not included, but sellers may be able to negotiate this as well.

For Sellers

Radius Agents
30%
Referral Fee
In 2019 Reali has entered into a market allocation agreement with Radius Agent to farm out clients Reali is unable to serve in exchange for referral fees to random real estate agents.

For Sellers

Not Applicable
0
No Rates
NAEBA Referral Service, Inc. does not provide real estate referrals for sellers.

For Buyers

Buyer’s Savings
$950-$9,950
Flat Fee
When Reali represents home buyers, it keeps only $950-$9,950 of its entire Buyer's Agent Commission (2.5%-3%), the rest of the amount is refunded to the buyer as a way to financially compete for buyer’s business. Home buyers do not pay any taxes on the amount, the refund amount is always tax-free.

For Buyers

Radius Agents
30%
Referral Fee
In 2019 Reali has entered into a market allocation agreement with Radius Agent to farm out clients Reali is unable to serve in exchange for referral fees to random real estate agents.

For Buyers

Referred Agents
25%-40%
Referral Fee
NAEBA Referral Service, Inc. does not provide real estate services to home buyers. Instead, this company matches consumers with various real estate agents in exchange for an estimated 25%-40% referral fee. NAEBA Referral Service, Inc. results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 25%-40% of their commission back to NAEBA.
Question: What is the difference between Reali and NAEBA?
Answer: Reali is a full-service real estate agent that offers savings to homebuyers and home sellers while NAEBA is a referral fee network that enables broker-to-broker collusion with use of blanket referral agreements
Compare Reali and NAEBA for home buying and selling. HomeOpenly is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 17 February 2019
Last updated: 25 April 2021

Buying and Selling with Reali

Reali is a California-based savings broker, offers consumers listing savings and buyer’s refunds in select areas across Northern and Southern California.

Reali Pricing

Reali offers flat fee listing at $950 for homes up to $250,000, $4,950 for homes up to $750,000, and $9,950 for homes priced over $750,000. Buyers receive a 100% refund of the Buyer’s Agent Commission (2.5%-3%) at the close of sale, minus a fee set at $950 for homes up to $250,000, $4,950 for homes up to $750,000, and $9,950 for homes priced over $750,000.

When Reali is unable or unwilling to provide services to buyers or sellers, it allocates consumers using a referral fee network called Radius Agent in exchange for a 30% referral fees.

Listing Services

  • MLS Listing
  • Zillow, Trulia, etc. Listing
  • Accept and Deliver All Offers and Counteroffers
  • Hold Open Houses
  • Professional Photography
  • Professional Floor Plans
  • Yard Signage Installation
  • Spare Key Lock-box Installation
  • Schedule Inspection Services
  • Schedule Private Showings
  • Closing Duties

Buyer's Agent Services

  • Find the Property
  • Accept and Deliver All Offers and Counteroffers
  • Recommend Other Professionals
  • Attend Inspection Services
  • Schedule Private Showings
  • Negotiate Needed Repairs
  • Closing Duties

Reali Editor's Review:

Reali is a consumer-focused real estate agent that successfully represents consumers across California and offers sizeable savings.

Reali pricing structure closely resembles a listing rate set at 1% of a home sale or a refund set at 67% for buyers; it is highly transparent.

Reali Agents are salaried client-service focused employees measured by customer satisfaction who are not motivated by commissions. Reali is a technology-driven agent that offers customers tools and data to drive an efficient real estate transaction process.

Reali service includes posting home on the MLS and MLS Aggregator services, professional photos and 3D images in addition to all typical services offered by a traditional real estate agent. Reali gives sellers access to a well-designed dashboard with great communication features.

For Buyers, Reali offers real-time listing notifications, on-demand home tours and a client web portal for monitoring the purchase process - making it easier to find and buy homes. Overall Reali offers an excellent proposition to Buyers and Sellers alike.

Consumer Allocation with Radius Agent

In 2019 Reali has entered into a market allocation agreement with Radius Agent to farm out clients Reali is unable to serve in exchange for referral fees to random real estate agents. Reali declined to comment on our request for details, but generally, the Radius Agent platform allows brokers to trade consumers’ information with other brokers in exchange for 30% in referral fees.

Radius Agent keeps a portion of the fee and Reali receives the rest. Consumer brokering is an act of selling information of potential home buyers and home sellers (paid referrals) between real estate brokers, in exchange for a cut of a broker’s commission.

Brokers on each side of the adopted scheme, cause direct damage to the real estate representation market with reverse competition, hidden referral fees, limited choices to consumers, unnecessary high commissions, and client confusion. Since these random referred brokers are not employed by Reali, they cannot offer consumers the same rates and benefits as Reali, in fact, Reali can never dictate any terms of such agreements.

Farming out leads with Radius Agent to random brokers is a pay-to-play scheme that serves no benefit to consumers. Consumers are highly likely to overpay for listing commissions and receive little or no refund when their information is traded as a commodity with use of the Radius Agent network. The added junk fee makes it impossible for agents to offer consumers competitive market rates.

Where does Reali operate?

Reali currently operates in select areas across California.

Buying and Selling with NAEBA

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

NAEBA is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


NAEBA claims that it is a professional organization of real estate buyer agents and buyer brokers who only represent home buyers, designed with consumers in mind, but this is not true.

NAEBA is an intricate web of For-Profit (Business) Corporations and brokerages designed to collect referral fees from all transactions it originates. NAEBA Referral Service, Inc. provides referrals to brokers for an undisclosed fee, it does not represent consumers.

NAEBA Pricing

NAEBA revenue comes from referral fees, dues, and sale of user information to real estate brokers.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

NAEBA Editor's Review:

National Association of Exclusive Buyer Agents (NAEBA) operates as a Non-Profit corporation. Further, NAEBA Referral Service, Inc. is a 100% NAEBA-owned Domestic For-Profit (Business) Corporation in Arizona No 19566663 operating under a separate Tax ID with Gea Elika as its Director and Kenneth Reid as President. NAEBA Referral Service, Inc. operates a for-profit brokerage called Buyer's Broker of Arizona working under a License Number CO656331000 with a designated real estate broker Kenneth Reid. Why such a complicated web of companies?

NAEBA claims that it is a professional organization of real estate buyer agents and buyer brokers who only represent home buyers, designed to educate consumers.

In reality, NAEBA is an intricate web of For-Profit (Business) Corporations and brokerages designed to collect referral fees from all transactions it originates.

NAEBA Referral Service, Inc. provides referrals to brokers for an undisclosed fee, most likely set anywhere between 25%-40% of the agent's entire commission.

In this process, NAEBA makes a few dozen referrals each year in exchange for a lucrative payout. In 2016 NAEBA Non-Profit brought in $522,261 in revenue; where membership dues account for only $24,583. In the same year Non-Profit claimed additional $431,010 in revenue, classified as a Miscellaneous, this amount comes directly from NAEBA Referral Service, Inc., where office expenses are further split 50/50 and salaries are billed by the hour for actual hours.

In 2016 NAEBA Non-profit Corporation spent 82% of its revenue, or $483,192 for salaries, employee benefits, and other expenses. It is unclear what additional revenue NAEBA Referral Service, Inc. keeps on its own books without an obligation to publically disclose full amount as a private For-Profit Corporation.

These financial incentives clearly point to the process of collecting referral fees as the primary reason for NAEBA operations.

NAEBA collects fees where "agents only pay if there are a match and the consumer purchases a property." There are a number of problems with this process and, eventually, consumers end up paying higher commissions when working with real estate agents that NAEBA recommends.

When consumers submit information to NAEBA, this information is simply sold to real estate agents who are willing to pay for it with 25%-40% share of their commission.

This fee makes it hardly a free service for anyone since referral fees are inevitably passed down to consumers. More importantly, NAEBA applies this pay-to-play bias towards all matching results, meaning, only real estate agents that have agreed to pay a referral fee are displayed in match results for consumers.

NAEBA further audits all transactions because it needs to find out how much money real estate agents receive in commissions, inevitably collecting private details of consumer’s agreement for home purchase or sale.

NAEBA plays fees down to consumers while it rigidly locks every participating real estate agent into a referral fee attached to the back-end of every contract. As a licensed real estate agent that doesn’t perform any real estate services, or takes any responsibility for the transaction, it is not entirely clear how this process works under the Business and Professions Code in Arizona.

Clearly, real estate agents only sign-up with NAEBA because the price of the referral fee can be easily incorporated into their client’s agreement by way of excessive commissions. NAEBA receives the lowest score because this service is clearly biased and it claims to provide the complete opposite of what it actually does. NAEBA claims to help buyers, but in reality, it only makes the home buying process more expensive with unnecessary fees.

The best proof of NAEBA's flawed model comes from that fact that it remains absolutely silent on the issue of Buyer's Rebates. Why? Simply because informing consumers about these actionable savings eats directly into NAEBA’s bottom line – if agents that NAEBA recommends beginning to offer consumers fair pricing and rebates, NAEBA would no longer be able to collect excessive referral fees as part of its business.

Buyers should avoid using NAEBA referral service and negotiate directly with real estate agents for a competitive representation, or use services that offer consumers a clearly-defined 0% referral fee structure.

Where does NAEBA operate?

NAEBA currently operates in select areas across United States.