Compare Rocket Homes and Realtor.com ReadyConnect (Opcity)

For Sellers

Referred Agents
25%-40%
Referral Fee
Rocket Homes does not provide real estate services to home sellers. Instead, this company matches consumers with various real estate agents in exchange for an undisclosed referral fee; typically these fees are 25%-40% of the agent’s entire commission. Rocket Homes results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 25%-40% of their commission to Rocket Homes.

For Sellers

Referred Agents
30%-40%
Referral Fee
Realtor.com Opcity does not provide real estate services to home sellers. Instead, this company “sorts and matches” consumers with various real estate agents in exchange for an undisclosed referral fee; typically these fees are 25%-40% of the agent’s entire commission. Realtor.com Opcity results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 25%-40% of their commission to Realtor.com Opcity.

For Buyers

Referred Agents
25%-40%
Referral Fee
Rocket Homes does not provide real estate services to home sellers. Instead, this company matches consumers with various real estate agents in exchange for an undisclosed referral fee; typically these fees are 25%-40% of the agent’s entire commission. Rocket Homes results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 25%-40% of their commission to Rocket Homes.

For Buyers

Referred Agents
30%-40%
Referral Fee
Realtor.com Opcity does not provide real estate services to home sellers. Instead, this company “sorts and matches” consumers with various real estate agents in exchange for an undisclosed referral fee; typically these fees are 30%-40% of the agent’s entire commission. Realtor.com Opcity results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 30%-40% of their commission to Realtor.com Opcity.
Question: What is the difference between Rocket Homes and Realtor.com ReadyConnect (Opcity)?
Answer: Both Rocket Homes and Realtor.com ReadyConnect (Opcity) function as a referral fee network that enables broker-to-broker collusion with use of blanket referral agreements.
Compare Rocket Homes and Realtor.com ReadyConnect (Opcity) for home buying and selling. HomeOpenly is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 17 February 2019
Last updated: 25 April 2021

Buying and Selling with Rocket Homes

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

Rocket Homes is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


Rocket Homes is a referral fee network designed to collect fees by matching consumers with local real estate agents willing to participate.

Rocket Homes operates as a licensed Michigan real estate brokerage Rocket Homes Real Estate LLC License 6505-346028, but it does not produce any services that are typically offered by real estate agents and does not represent consumers when buying or selling real estate in any State.

When consumers submit information to Rocket Homes, this information is simply sold to real estate agents who are willing to pay for it with 25%-40% share of their commission.

Rocket Homes Pricing

Rocket Homes revenue comes from referral fees and sale of user data.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Rocket Homes Editor's Review:

Rocket Homes is a Michigan real estate broker that collects an undisclosed referral fee (estimated at 25%-40% of agent’s commission) from all real estate agents that participate. This fee makes it hardly a free service for anyone since referral fees are inevitably passed down to consumers.

More importantly, Rocket Homes is a real estate agent that “does not engage in actual real estate broker services.” Rocket Homes systematically applies pay-to-play bias towards all matching results, meaning, only real estate agents that have agreed to pay a referral fee are matched with consumers.

Rocket Homes audits all transactions because it needs to find out how much money real estate agents receive in commissions, inevitably collecting private details of consumer’s agreement for home purchase or sale.

Rocket Homes further claims to match consumers with “top-rated professionals,” but there is absolutely no third-party evidence for this. Rocket Homes Terms of Service directly states that “it does not guarantee or warrant the products or services of other product or service providers to whom it may refer you, including, but not limited to, real estate brokers/agents, lenders and escrow/settlement companies.”

The main qualification for real estate agents who participate with Rocket Homes is their willingness to pay a referral fee. Rocket Homes is an affiliated brokerage of Quicken Loans. Quicken Loans is unable to collect referral fees from real estate agents directly due to rigid RESPA regulations. Instead, Quicken Loans is using Rocket Homes’s license as a loophole to bypass RESPA provisions that were designed to protect consumers from illegal kickbacks between real estate agents and mortgage companies.

Rocket Homes suffers from an incredibly poor Privacy Policy. Company states: “we will share your personal information (such as your name, address, telephone number and e-mail) to allow third parties to contact you (even if you are previously listed on any state, federal or corporate do-not-call list) regarding their products or services that include mortgage, moving companies, telephone service providers, internet service providers, cable and satellite television service providers, and real estate agents.”

Rocket Homes plays hidden referral fees down to consumers, but it rigidly locks every participating real estate agent to the back-end of every contract. As a licensed real estate agent that doesn’t perform any real estate services or takes any responsibility for the transaction, it is not entirely clear how Rocket Homes works under the Business and Professions Code and RESPA.

Clearly, real estate agents only sign-up with Rocket Homes because the price of the referral fee can be easily incorporated into their client’s agreement with excessive commissions.

Rocket Homes receives the lowest score because it simply sells user information to third parties without any clear benefit to anyone other than itself. There are exactly zero benefits to consumers when using this referral fee network - the only effects consumers gain with Rocket Homes are hidden fees, privacy concerns and blind matches with agents willing to part with 25%-40% of their commission. This model incorporates in itself everything real estate process shouldn’t be. Rocket Homes must be well aware of these issues but continues to operate on pay-to-play methodology in order to collect fees that needlessly make home buying and selling more expensive.

Where does Rocket Homes operate?

Rocket Homes currently operates in select areas across Arizona, Florida, Illinois, Massachusetts, Michigan, North Carolina, Ohio, South Carolina, Tennessee, and Washington..

Buying and Selling with Realtor.com ReadyConnect (Opcity)

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

Realtor.com ReadyConnect (Opcity) is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


Realtor.com ReadyConnect (Opcity) is a referral fee network designed to collect fees by matching consumers with local real estate agents willing to participate. Opcity operates as a licensed real estate brokerage in Texas under TREC License # 9005100, but it does not produce any services that are typically offered by real estate agents and does not represent consumers when buying or selling real estate in any State.

When consumers submit information to Realtor.com ReadyConnect (Opcity), this information is simply sold to real estate agents who are willing to pay for it with 30%-40% share of their commission.

Realtor.com ReadyConnect (Opcity) Pricing

Realtor.com ReadyConnect (Opcity) revenue comes from referral fees and sale of user data.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Realtor.com ReadyConnect (Opcity) Editor's Review:

Opcity is a Texas licensed real estate broker that collects an undisclosed referral fee (estimated at 30%-40% of agent’s commission) from all real estate agents. This fee makes it hardly a free service for anyone since referral fees are inevitably passed down to consumers.

More importantly, Opcity is a real estate agent that “does not engage in actual real estate broker services.” Opcity systematically applies pay-to-play bias towards all matching results, meaning, only real estate agents that have agreed to pay a referral fee are matched with consumers.

Opcity audits all transactions and requires agents to update the status of each transaction on continued the basis because it needs to find out how much money real estate agents receive in commissions and when these fees will be due, inevitably collecting private details of consumer’s agreement for home purchase or sale.

Opcity further calls it a "dispatch process that matches agents to available leads based on lead's proximity, lead's price points." The main qualification for real estate agents who participate with Opcity is their willingness to pay a referral fee. With Opcity is a subsidiary brokerage for Realtor.com, what used to be an independent MLS Aggregator, now is a middle-man broker.

Realtor.com had acquired Opcity in 2018, making this scheme one of the most scaled and damaging Referral Fee Networks in the United States. Realtor.com Opcity scheme is the low point of a transparent real estate process. From Opcity's own description of the service, the nature of the process could not be clearer: "We send a lead alert via text or mobile push notification to the agent 1st in the queue. That agent has approximately 5 seconds to click-to-claim the lead alert before the 2nd agent receives a lead alert and can also click-to-claim the lead. 5 seconds later, another agent is alerted, and so on."

In this process Opcity "qualifies" and "dispatches" consumers, where consumers are no longer in the driver's seat, but instead, are traded as a commodity.

Opcity plays fees down, claiming there are "no upfront costs" and does not publically disclose the exact amount of referral fees it charges each agent, but it rigidly locks every participating real estate agent into a referral fee attached to the back-end of every contract. As a licensed real estate agent that doesn’t perform any real estate services or takes any responsibility for the transaction, it is not entirely clear how this process works under the Business and Professions Code and RESPA.

Clearly, real estate agents only sign-up with Opcity because the price of the referral fee can be easily incorporated into their client's agreement with excessive commissions.

Opcity receives the lowest score because this service is clearly biased and it claims to provide the complete opposite of what it actually does. Realtor.com Opcity must be well aware of this issue but continues to operate on pay-to-play methodology in order to collect fees that needlessly make home buying and selling more expensive. As a matter of this review, it is impossible to segregate Realtor.com from Opcity - consumers should avoid using either service in order to protect their information from being "sold as leads" to random agents while being subjected with heavy referral fees.

Where does Realtor.com ReadyConnect (Opcity) operate?

Realtor.com ReadyConnect (Opcity) currently operates in select areas across United States.