Compare Trulia and Reali

For Sellers

Not Applicable
0
No Rates
Trulia is an MLS Aggregator, it does not provide listing services to consumers.

For Sellers

Listing Rate
$950-$9,950
Flat Fee
Minimum commissions and other terms may apply. Buyer's Agent Commission (2.5%-3%) is not included, but sellers may be able to negotiate this as well.

For Sellers

Radius Agents
30%
Referral Fee
In 2019 Reali has entered into a market allocation agreement with Radius Agent to farm out clients Reali is unable to serve in exchange for referral fees to random real estate agents.

For Buyers

Not Applicable
0
No Rates
Trulia is an MLS Aggregator, it does not provide buyer representation services to consumers.

For Buyers

Buyer’s Savings
$950-$9,950
Flat Fee
When Reali represents home buyers, it keeps only $950-$9,950 of its entire Buyer's Agent Commission (2.5%-3%), the rest of the amount is refunded to the buyer as a way to financially compete for buyer’s business. Home buyers do not pay any taxes on the amount, the refund amount is always tax-free.

For Buyers

Radius Agents
30%
Referral Fee
In 2019 Reali has entered into a market allocation agreement with Radius Agent to farm out clients Reali is unable to serve in exchange for referral fees to random real estate agents.
Question: What is the difference between Trulia and Reali?
Answer: Trulia is a Multiple Listing Services (MLS) aggregator while Reali is a full-service real estate agent that offers savings to homebuyers and home sellers
Compare Trulia and Reali for home buying and selling. HomeOpenly is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 17 February 2019
Last updated: 25 April 2021

Buying and Selling with Trulia

Trulia is an MLS Aggregator that allows buyers and sellers to list homes and find out what local homes are available for sale. Trulia aggregates home listing data from thousands of private MLS databases across the United States.

By making this otherwise unavailable information to consumers, the company creates a positive value-added experience with local results for a vast majority of available listings.

Trulia generates revenue with ads using Zillow Group's Premier Agent and Premier Broker programs.

Trulia Pricing

Trulia does not offer paid services to consumers directly, instead, portal generates revenue with ads and referral fees from real estate brokers as part of the Zillow Group.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Trulia Editor's Review:

Trulia is a Zillow Group subsidiary with similar search results, data, and options available to consumers. Trulia is an Internet MLS aggregator, where brokers and consumers may post listings independently. Until recently Trulia was an Internet company, not a real estate broker.

In 2018 Trulia’s parent company Zillow Group began to operate a pilot program called Zillow Premier Broker.

This program operates as an actual real estate broker in order to collect hidden referral fees from any leads originated via Trulia. Anytime consumers use Trulia and provide this portal with private information, this information is then sold for referral fees to a select group of brokers willing to pay for it. This fee is backloaded and paid only if the consumer is persuaded by the real estate agent to enter into a representation agreement.

Trulia’s original revenue generator is called Premier Agent, this is an ads-based process where agents advertise their services and consumers contact an agent themselves.

Unlike Premier Broker leads pipeline, Premier Agent process is not “blind.” When consumers use Trulia, it is impossible to tell if private information is sold to Premier Brokers and what brokers get to see it. When using Trulia, consumers should be careful not to leave any private information such as email, name or a phone number.

Where does Trulia operate?

Trulia currently operates in select areas across United States.

Buying and Selling with Reali

Reali is a California-based savings broker, offers consumers listing savings and buyer’s refunds in select areas across Northern and Southern California.

Reali Pricing

Reali offers flat fee listing at $950 for homes up to $250,000, $4,950 for homes up to $750,000, and $9,950 for homes priced over $750,000. Buyers receive a 100% refund of the Buyer’s Agent Commission (2.5%-3%) at the close of sale, minus a fee set at $950 for homes up to $250,000, $4,950 for homes up to $750,000, and $9,950 for homes priced over $750,000.

When Reali is unable or unwilling to provide services to buyers or sellers, it allocates consumers using a referral fee network called Radius Agent in exchange for a 30% referral fees.

Listing Services

  • MLS Listing
  • Zillow, Trulia, etc. Listing
  • Accept and Deliver All Offers and Counteroffers
  • Hold Open Houses
  • Professional Photography
  • Professional Floor Plans
  • Yard Signage Installation
  • Spare Key Lock-box Installation
  • Schedule Inspection Services
  • Schedule Private Showings
  • Closing Duties

Buyer's Agent Services

  • Find the Property
  • Accept and Deliver All Offers and Counteroffers
  • Recommend Other Professionals
  • Attend Inspection Services
  • Schedule Private Showings
  • Negotiate Needed Repairs
  • Closing Duties

Reali Editor's Review:

Reali is a consumer-focused real estate agent that successfully represents consumers across California and offers sizeable savings.

Reali pricing structure closely resembles a listing rate set at 1% of a home sale or a refund set at 67% for buyers; it is highly transparent.

Reali Agents are salaried client-service focused employees measured by customer satisfaction who are not motivated by commissions. Reali is a technology-driven agent that offers customers tools and data to drive an efficient real estate transaction process.

Reali service includes posting home on the MLS and MLS Aggregator services, professional photos and 3D images in addition to all typical services offered by a traditional real estate agent. Reali gives sellers access to a well-designed dashboard with great communication features.

For Buyers, Reali offers real-time listing notifications, on-demand home tours and a client web portal for monitoring the purchase process - making it easier to find and buy homes. Overall Reali offers an excellent proposition to Buyers and Sellers alike.

Consumer Allocation with Radius Agent

In 2019 Reali has entered into a market allocation agreement with Radius Agent to farm out clients Reali is unable to serve in exchange for referral fees to random real estate agents. Reali declined to comment on our request for details, but generally, the Radius Agent platform allows brokers to trade consumers’ information with other brokers in exchange for 30% in referral fees.

Radius Agent keeps a portion of the fee and Reali receives the rest. Consumer brokering is an act of selling information of potential home buyers and home sellers (paid referrals) between real estate brokers, in exchange for a cut of a broker’s commission.

Brokers on each side of the adopted scheme, cause direct damage to the real estate representation market with reverse competition, hidden referral fees, limited choices to consumers, unnecessary high commissions, and client confusion. Since these random referred brokers are not employed by Reali, they cannot offer consumers the same rates and benefits as Reali, in fact, Reali can never dictate any terms of such agreements.

Farming out leads with Radius Agent to random brokers is a pay-to-play scheme that serves no benefit to consumers. Consumers are highly likely to overpay for listing commissions and receive little or no refund when their information is traded as a commodity with use of the Radius Agent network. The added junk fee makes it impossible for agents to offer consumers competitive market rates.

Where does Reali operate?

Reali currently operates in select areas across California.