Compare Trulia and Realtor.com Opcity

Editor's Rating

Users' Rating

Editor's Rating

Users' Rating

For Sellers

Not Applicable
0
No Rates
Trulia is an MLS Aggregator, it does not provide listing services to consumers.

For Sellers

Referred Agents
30%-40%
Referral Fee
Realtor.com Opcity does not provide real estate services to home sellers. Instead, this company “sorts and matches” consumers with various real estate agents in exchange for an undisclosed referral fee; typically these fees are 25%-40% of the agent’s entire commission. Realtor.com Opcity results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 25%-40% of their commission to Realtor.com Opcity.

For Buyers

Not Applicable
0
No Rates
Trulia is an MLS Aggregator, it does not provide buyer representation services to consumers.

For Buyers

Referred Agents
30%-40%
Referral Fee
Realtor.com Opcity does not provide real estate services to home sellers. Instead, this company “sorts and matches” consumers with various real estate agents in exchange for an undisclosed referral fee; typically these fees are 30%-40% of the agent’s entire commission. Realtor.com Opcity results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 30%-40% of their commission to Realtor.com Opcity.
You are now comparing two different service models: Trulia is an MLS Aggregator while Realtor.com Opcity  is a referral fee network that does not provide real estate services
Compare Trulia and Realtor.com Opcity for home buying and selling. HomeOpenly is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 17 February 2019
Last updated: 29 March 2020

Buying and Selling with Trulia

Trulia is an MLS Aggregator that allows buyers and sellers to list homes and find out what local homes are available for sale. Trulia aggregates home listing data from thousands of private MLS databases across the United States.

By making this otherwise unavailable information to consumers, the company creates a positive value-added experience with local results for a vast majority of available listings.

Trulia generates revenue with ads using Zillow Group's Premier Agent and Premier Broker programs.

Trulia Pricing

Trulia does not offer paid services to consumers directly, instead, portal generates revenue with ads and referral fees from real estate brokers as part of the Zillow Group.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Trulia Editor's Review:

Trulia is a Zillow Group subsidiary with similar search results, data, and options available to consumers. Trulia is an Internet MLS aggregator, where brokers and consumers may post listings independently. Until recently Trulia was an Internet company, not a real estate broker.

In 2018 Trulia’s parent company Zillow Group began to operate a pilot program called Zillow Premier Broker.

This program operates as an actual real estate broker in order to collect hidden referral fees from any leads originated via Trulia. Anytime consumers use Trulia and provide this portal with private information, this information is then sold for referral fees to a select group of brokers willing to pay for it. This fee is backloaded and paid only if the consumer is persuaded by the real estate agent to enter into a representation agreement.

Trulia’s original revenue generator is called Premier Agent, this is an ads-based process where agents advertise their services and consumers contact an agent themselves.

Unlike Premier Broker leads pipeline, Premier Agent process is not “blind.” When consumers use Trulia, it is impossible to tell if private information is sold to Premier Brokers and what brokers get to see it. When using Trulia, consumers should be careful not to leave any private information such as email, name or a phone number.

Trulia Service Areas:

United States

Buying and Selling with Realtor.com Opcity

Realtor.com Opcity is a referral fee network designed to collect fees by matching consumers with local real estate agents willing to participate. Opcity operates as a licensed real estate brokerage in Texas under TREC License # 9005100, but it does not produce any services that are typically offered by real estate agents and does not represent consumers when buying or selling real estate in any State.

When consumers submit information to Realtor.com Opcity, this information is simply sold to real estate agents who are willing to pay for it with 30%-40% share of their commission.

Realtor.com Opcity Pricing

Realtor.com Opcity revenue comes from referral fees and sale of user data.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Realtor.com Opcity Editor's Review:

Opcity is a Texas licensed real estate broker that collects an undisclosed referral fee (estimated at 30%-40% of agent’s commission) from all real estate age. This fee makes it hardly a free service for anyone since referral fees are inevitably passed down to consumers.

More importantly, Opcity is a real estate agent that “does not engage in actual real estate broker services.” Opcity systematically applies pay-to-play bias towards all matching results, meaning, only real estate agents that have agreed to pay a referral fee are matched with consumers.

Opcity audits all transactions and requires agents to update the status of each transaction on continued the basis because it needs to find out how much money real estate agents receive in commissions and when these fees will be due, inevitably collecting private details of consumer’s agreement for home purchase or sale.

Opcity further calls it a "dispatch process that matches agents to available leads based on lead's proximity, lead's price points." The main qualification for real estate agents who participate with Opcity is their willingness to pay a referral fee. With Opcity is a subsidiary brokerage for Realtor.com, what used to be an independent MLS Aggregator, now is a middle-man broker.

Realtor.com had acquired Opcity in 2018, making this scheme one of the most scaled and damaging Referral Fee Networks in the United States. Realtor.com Opcity scheme is the low point of a transparent real estate process. From Opcity's own description of the service, the nature of the process could not be clearer: "We send a lead alert via text or mobile push notification to the agent 1st in the queue. That agent has approximately 5 seconds to click-to-claim the lead alert before the 2nd agent receives a lead alert and can also click-to-claim the lead. 5 seconds later, another agent is alerted, and so on."

In this process Opcity "qualifies" and "dispatches" consumers, where consumers are no longer in the driver's seat, but instead, are traded as a commodity.

Opcity plays fees down, claiming there are "no upfront costs" and does not publically disclose the exact amount of referral fees it charges each agent, but it rigidly locks every participating real estate agent into a referral fee attached to the back-end of every contract. As a licensed real estate agent that doesn’t perform any real estate services or takes any responsibility for the transaction, it is not entirely clear how this process works under the Business and Professions Code and RESPA.

Clearly, real estate agents only sign-up with Opcity because the price of the referral fee can be easily incorporated into their client's agreement with excessive commissions.

Opcity receives the lowest score because this service is clearly biased and it claims to provide the complete opposite of what it actually does. Realtor.com Opcity must be well aware of this issue but continues to operate on pay-to-play methodology in order to collect fees that needlessly make home buying and selling more expensive. As a matter of this review, it is impossible to segregate Realtor.com from Opcity - consumers should avoid using either service in order to protect their information from being "sold as leads" to random agents while being subjected with heavy referral fees.

Realtor.com Opcity Service Areas:

United States