LemonBrew is a referral fee network designed to collect fees by matching consumers with local real estate agents willing to pay it. LemonBrew Realty NJ LLC operates as a New Jersey real estate broker under a license number 1863793, but it does not produce any services that are typically offered by real estate agents and does not represent consumers when buying or selling real estate in any State. In exchange for matching you with a LemonBrew Partner Agent, LemonBrew Realty is compensated by the said Partner Agent with an undisclosed percentage of their commission in a process known as a "blind match."
LemonBrew revenue comes from undisclosed referral fees. Referral fees set by such networks range anywhere between 25%-40% of the entire agent's commission.
As a home buyer or home seller, LemonBrew is not representing consumers as a real estate agent. Instead, the company shares consumer's information for referral fees with various real estate agents, vendors, advertisers, and other third parties. LemonBrew does not control or supervise any Partner Agents, and LemonBrew is not responsible for their actions.
LemonBrew claims that all conditions between consumers and a real estate professional are governed by a separate legal agreement that does not involve LemonBrew, but we find these claims to be false. Using its website, LemonBrew engages in a process known as price-fixing because it offers consumers a portion of Partner Agent's commission as a cash rebate at closing using the network. For, example, for home buyers, LemonBrew sets a $3,750 buyer's commission rebate amount when buying a home valued at $750,000. This is about a 10% rebate from the typical 2.5%-3% buyer's agent's commission. It is easy to see that while LemonBrew likely collects about 25%-40% in referral fees from the broker's commission, the consumer only receives a 10% rebate. LemonBrew pay-to-play bias doesn't just cost consumers thousands in junk fees, it also results in improperly negotiated commissions.
For purposes of the present discussion, brokerage fees are always negotiable and no broker should set rates and rebates for other brokers. Each firm should establish its own policy as to its fee structure and charges, amount of commissions, and rebates. Price fixing is prohibited by federal antitrust legislation. Individual agents must never discuss, or set rates with brokers outside of their own company.
By setting rates and rebates for Partner Agents across the United States, LemonBrew operates with a sole purpose to collect referral fees, where such service effectively results in lower quality of service, pay-to-play bias, and a "blind match" with agents willing to participate.
Consumers using LemonBrew have zero control over what agents the company shares their information with. Instead of being “sold as leads” consumers looking for a competitive and fair representation can consider negotiating directly with real estate agents, or with help from unbiased consumer-focused online services that do not collect referral fees.
LemonBrew is a referral fee network designed to collect fees by matching consumers with local real estate agents willing to pay it. When consumers submit information to LemonBrew, this information is simply shared in exchange for an undisclosed fee with real estate agents in a process known as a blind match.
Yes and No. LemonBrew revenue comes from undisclosed referral fees. Referral fees set by such networks range anywhere between 25%-40% of the entire agent's commission. LemonBrew engages in a process known as price-fixing because it sets listing rates and rebates for independent real estate professionals using the network. Price fixing is prohibited by federal antitrust legislation. LemonBrew is a pay-to-play scheme that offers biased matches for financial gain.
LemonBrew directly competes with several broker-to-broker blanket referral fee schemes, including OJO Labs, mellohome, Sold.com, HomeLight, UpNest, Radius Agent, ReferralExchange, Nobul, NAEBA, agentpronto, HomeStory, effectiveagents, topagentsranked, myagentfinder, Clever Real Estate, and others.
Genuine alternatives to LemonBrew are unbiased real estate platforms, open marketplaces, and consumer review portals that offer reliable information without any pay-to-play bias.
Pros: there are none with LemonBrew. LemonBrew is a 'paper' broker that operates a consumer steering scheme with a network of independent brokers. Consumer allocation between brokers holds no tangible value to any consumer, either when buying or selling a home.
Cons: there are several main disadvantages to LemonBrew. First, consumers are hiring two brokers for the work of one. Second, LemonBrew takes a hidden referral fee, so the referred agent is unable to offer their full value to any consumer. Third, LemonBrew only recommends paying agents to consumers, leaving out the vast majority of honest agents out of the scheme.
Summary: LemonBrew steers consumers toward their network of brokers and away from others. LemonBrew cannot legally organize brokers into a network because blanket referral agreements, price fixing, and consumer allocation between licensed real estate brokers in the United States are prohibited.
Your review has been successfully received. Please allow 24 hours for your review to become available.
Feel free to contact us if you need further assistance. At HomeOpenly we aim to make the opportunity of homeownership transparent, affordable and an open experience.