Review for Reali

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Reviews for Reali, a California-based real estate broker, offers sellers flat fee listings and refunds buyer’s rebates.
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Buying and Selling with Reali

Reali is a California-based savings broker, offers consumers listing savings and buyer’s refunds in select areas across Northern and Southern California.

Reali Pricing

Reali offers flat fee listing at $950 for homes up to $250,000, $4,950 for homes up to $750,000, and $9,950 for homes priced over $750,000. Buyers receive a 100% refund of the Buyer’s Agent Commission (2.5%-3%) at the close of sale, minus a fee set at $950 for homes up to $250,000, $4,950 for homes up to $750,000, and $9,950 for homes priced over $750,000.

When Reali is unable or unwilling to provide services to buyers or sellers, it allocates consumers using a referral fee network called Radius Agent in exchange for a 30% referral fees.

Listing Services

  • MLS Listing
  • Zillow, Trulia, etc. Listing
  • Accept and Deliver All Offers and Counteroffers
  • Hold Open Houses
  • Professional Photography
  • Professional Floor Plans
  • Yard Signage Installation
  • Spare Key Lock-box Installation
  • Schedule Inspection Services
  • Schedule Private Showings
  • Closing Duties

Buyer's Agent Services

  • Find the Property
  • Accept and Deliver All Offers and Counteroffers
  • Recommend Other Professionals
  • Attend Inspection Services
  • Schedule Private Showings
  • Negotiate Needed Repairs
  • Closing Duties

Reali Editor's Review:

First published: 17 February 2019
Last updated: 03 November 2019

Reali is a consumer-focused real estate agent that successfully represents consumers across California and offers sizeable savings.

Reali pricing structure closely resembles a listing rate set at 1% of a home sale or a refund set at 67% for buyers; it is highly transparent.

Reali Agents are salaried client-service focused employees measured by customer satisfaction who are not motivated by commissions. Reali is a technology-driven agent that offers customers tools and data to drive an efficient real estate transaction process.

Reali service includes posting home on the MLS and MLS Aggregator services, professional photos and 3D images in addition to all typical services offered by a traditional real estate agent. Reali gives sellers access to a well-designed dashboard with great communication features.

For Buyers, Reali offers real-time listing notifications, on-demand home tours and a client web portal for monitoring the purchase process - making it easier to find and buy homes. Overall Reali offers an excellent proposition to Buyers and Sellers alike.

Consumer Allocation with Radius Agent

In 2019 Reali has entered into a market allocation agreement with Radius Agent to farm out clients Reali is unable to serve in exchange for referral fees to random real estate agents. Reali declined to comment on our request for details, but generally, the Radius Agent platform allows brokers to trade consumers’ information with other brokers in exchange for 30% in referral fees.

Radius Agent keeps a portion of the fee and Reali receives the rest. Consumer brokering is an act of selling information of potential home buyers and home sellers (paid referrals) between real estate brokers, in exchange for a cut of a broker’s commission.

Brokers on each side of the adopted scheme, cause direct damage to the real estate representation market with reverse competition, hidden referral fees, limited choices to consumers, unnecessary high commissions, and client confusion. Since these random referred brokers are not employed by Reali, they cannot offer consumers the same rates and benefits as Reali, in fact, Reali can never dictate any terms of such agreements.

Farming out leads with Radius Agent to random brokers is a pay-to-play scheme that serves no benefit to consumers. Consumers are highly likely to overpay for listing commissions and receive little or no refund when their information is traded as a commodity with use of the Radius Agent network. The added junk fee makes it impossible for agents to offer consumers competitive market rates.

Reali Service Areas:


Contact Reali:

777 Mariners Island Blvd., Suite 150
San Mateo, CA 94404 US
Reali User Reviews

Reali User Reviews

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