Sold.com Reviews (Consumer Warning)

Sold.com logo
Reviews for Sold.com, a referral network that matches consumers with real estate agents.
Start your review of Sold.com

Consumer Warning

Sold.com is a broker-to-broker collusion scheme, where all partner agents agree to pay massive kickbacks to receive your information. As a consumer, you will always overpay for broker commissions subject to hidden kickbacks and pay-to-play steering promoted in their referral scheme. United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies. Do not allow your information to be "sold as a lead" between brokers in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


Selling with Sold.com

Sold.com is a referral fee network designed to collect fees by matching consumers with local real estate agents willing to participate. Sold.com operates as a licensed real estate brokerage in California under BRE License #01937601, but it does not produce any services that are typically offered by real estate agents and does not represent consumers when selling real estate in any State.

When consumers submit information to Sold.com, this information is simply sold to real estate agents who are willing to pay for it with a 30% share of their commission.

Sold.com Pricing

Sold.com revenue comes from referral fees.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Sold.com Editor's Review:

Last updated: 25 April 2021
First published: 02 April 2019

On paper, Sold.com seems to have a great idea – to provide its users with the best way to sell a home, but in reality, it is a referral network designed to steer consumers toward agents and other services willing to pay a cut of their commission back into the network.

Sold.com states that it is an “unbiased” and consumer-focused service, but the actual model turns out to be much less effective - Sold.com is a California licensed real estate broker that collects a 30% referral fee from all real estate agents that participate.

This fee makes it hardly a free service for anyone since referral fees are inevitably passed down to consumers. More importantly, Sold.com applies this pay-to-play bias towards all matching results, meaning, only real estate agents that have agreed to pay a referral fee are displayed in match results for consumers.

Sold.com audits all transactions because it needs to find out how much money real estate agents receive in commissions, inevitably collecting private details of consumer’s agreement for home purchase or sale.

Sold.com plays fees down to consumers - it states directly that the service is 100% free, but at the same time, it rigidly locks every participating real estate agent into 30% referral fee attached to the back-end of every contract. As a licensed real estate agent that doesn’t perform any real estate services or takes any responsibility for the transaction, it is not entirely clear how this process works under the Business and Professions Code and RESPA.

Clearly, real estate agents only sign-up with Sold.com because the price of the referral fee can be easily incorporated into their client's agreement with excessive commissions. Sold.com receives the second lowest score because this service is clearly biased and it claims to provide the complete opposite of what it actually does.

FAQ for Sold.com

What is Sold.com?

Sold.com is a 'paper' real estate brokerage. Agents agree to pay Sold.com a referral fee, on all closed transactions, through their employing broker. Sold.com does not offer any representation services. Sold.com is a consumer brokering scheme that works to receive a cut of agent's commissions with the use of blanket referral agreements.

Is Sold.com legitimate?

No. Sold.com is a consumer allocation scheme between licensed real estate brokers that increases broker commissions and limits consumer choices. Sold.com's revenue comes from undisclosed referral fees. Blanket referral fees set by such networks range anywhere between 30%-40% of the entire broker's commission. Sold.com is a pay-to-play scheme that offers biased matches for financial gain. The main qualification for real estate brokers who participate with Sold.com brokerage is their willingness to pay a referral fee. Consumer allocation between licenses real estate brokers is a felony in the United States prohibited by federal antitrust regulations.

What are the alternatives to Sold.com?

Sold.com directly competes with several broker-to-broker blanket referral fee schemes, including OJO Labs, mellohome, UpNest, Xome, HomeLight, LemonBrew, Radius Agent, ReferralExchange, Nobul, NAEBA, agentpronto, effectiveagents, topagentsranked, myagentfinder, Rocket Homes, Clever Real Estate, and others.

Genuine alternatives to Sold.com are unbiased real estate platforms, open marketplaces, and consumer review portals that offer reliable information without any pay-to-play bias.

What are the pros and cons of Sold.com?

Pros: there are none with Sold.com. Sold.com is a 'paper' broker that operates a consumer steering scheme with a network of independent brokers. Consumer allocation between brokers holds no tangible value to any consumer, either when buying or selling a home.

Cons: there are several main disadvantages to Sold.com. First, consumers are hiring two brokers for the work of one. Second, Sold.com takes a hidden referral fee, so the referred agent is unable to offer their full value to thier client. Third, Sold.com only recommends paying agents to consumers, leaving out the vast majority of honest agents out of the scheme.

Summary: Sold.com steers consumers toward their network of brokers and away from others. Sold.com cannot legally organize brokers into a network because blanket referral agreements, price fixing, and consumer allocation between licensed real estate brokers in the United States are prohibited.

Where does Sold.com operate?

Sold.com currently operates in select areas across United States.

Contact Sold.com:

7700 Irvine Center Dr. Suite 760
Irvine, CA 92618 US
Sold.com User Reviews

Sold.com User Reviews

Leave your review for Sold.com

Please provide honest and constructive feedback about this business. You are solely responsible for the quality of the content.

Companies can never ask HomeOpenly to remove legitimate consumer reviews. All user reviews are protected by the Consumer Review Fairness Act (CRFA) that safeguards people's ability to share their honest opinions about a business.

HomeOpenly team publishes genuine, independent, and unpaid editorial reviews for residential real estate companies that operate in the United States. Each year we highlight services that bring the best overall value to consumers with the highest Editor's Rating. There are no commercial agreements (paid or otherwise) between HomeOpenly and the reviewed business. We encourage consumers to post helpful and independent user reviews about this business with any sentiment. Please check our Content Guidelines or simply contact us if you have a question.

Thank you!

Your review has been successfully received. Please allow 24 hours for your review to become available.

Feel free to contact us if you need further assistance. At HomeOpenly we aim to make the opportunity of homeownership transparent, affordable and an open experience.