HomeLight is not an impartial platform and it is not free. HomeLight, is a California licensed real estate broker, potentially engages in an antitrust violation known as market and consumer allocation via blanket referral agreements with other licensed real estate brokers across the United States.
Matched results provided by HomeLight are always biased due to a requirement to pay referral fees. HomeLight only matches consumers with real estate agents who have agreed to pay the referral fee back to HomeLight after the transaction is complete. HomeLight does not match real estate consumers with agents who have not signed their referral fee agreement. All agents agree to pay HomeLight a referral fee, on all closed transactions, through their employing broker.
All real estate brokers must compete with one another to provide consumers with real estate services, but HomeLight withdraws itself from the competition with real estate brokers and does not offer any representation services itself. Instead, HomeLight only sells consumers information to other brokers for a blanket 25% referral fee.
The HomeLight algorithm is self-proclaimed and easily amounts to unfounded results. HomeLight has a financial incentive to recommend the most expensive brokers to consumers because the referral fees are calculated from the total price of the commission a referred broker earns from the real estate transaction.